{"id":903,"date":"2010-01-19T16:42:48","date_gmt":"2010-01-19T15:42:48","guid":{"rendered":"http:\/\/v6.capsule.org\/?p=903"},"modified":"2014-10-06T08:57:38","modified_gmt":"2014-10-06T06:57:38","slug":"2009-real-time-year","status":"publish","type":"post","link":"https:\/\/capsule.org\/blog\/2009-real-time-year\/","title":{"rendered":"2009 – Real time year"},"content":{"rendered":"

This article was written for a brochure published by Tipik<\/a>. Thanks to them for letting me have a word in there !<\/em><\/p>\n

For some it was fun, for some others it was less fun, even not fun at\u00a0all. But for all of them, it was real-time.<\/p>\n

Real time? You mean augmented-reality? You’ve all seen recently this Chocapic box<\/a> you turn around to play a game. That’s real-time,\u00a0you’re right, and that’s 2009. It began with weird shapes you had to\u00a0print and show to your webcam to make some – even-weirder – monsters<\/a> walk on your real desktop or fireworks<\/a> come out of your screen.<\/p>\n

That was the fun part.<\/p>\n

Then Mickael Jackson died<\/a>. Twitter<\/a> too, by the way, but only for a few\u00a0hours. That was the first not-fun-at-all part, and the main reason for\u00a0this article: the web is now real time.<\/p>\n

So what, it was not before? I could type in a URL and see things appear\u00a0right away, I could even poke my friend and get his or her “LOL”, “ROFL”\u00a0or “what the hell?” in return.<\/p>\n

Of course it was, but the interaction and scope were limited. Hey, wait\u00a0a second… I wrote “Twitter” and didn’t explain what it was.<\/p>\n

Twitter<\/a> was founded a few years ago (although it wasn’t really known until\u00a0last year) and allows users to “micro-blog<\/a>“. In short, it’s like\u00a0posting facebook<\/a> statuses but is limited to 140 chararacters. And the\u00a0entire world is your community of friends.<\/p>\n

So, I post 140 characters of pointless babble (yeah, 40% of tweets are\u00a0pointless babble<\/a>) and everybody in the world can read it?<\/p>\n

That’s right, but there’s more: they can search<\/strong> for it. And\u00a0that’s the interesting part of the story. Imagine millions of people\u00a0posting millions of messages (6.8 billions<\/a> of them actually, according to\u00a0the latest statistics). Add a real time search engine<\/a> on top of that and\u00a0you are aware of what’s going on around you, right now.<\/p>\n

“But I don’t care about the color of the socks this guy at the other end\u00a0of the world decided to wear a few seconds ago”. Neither do I, and I’ll\u00a0probably never know it because I won’t search for “socks”. Maybe I’ll\u00a0search for “css”, “html5” or my company name to see what people are\u00a0saying right now about a trendy topic or the new product I’ve just launched.<\/p>\n

Google and Bing understood this was a major step in the web evolution\u00a0because they both signed a partnership<\/a> with Twitter to integrate their\u00a0content in their new or upcoming “real time” features.<\/p>\n

Some new search engines<\/a> are even dedicated to real time ressources: this\u00a0is all good news for your brands, since a recent study showed brand\u00a0websites were less visited<\/a> in favor of social websites.<\/p>\n

The dark side of the real time<\/h2>\n

This year added another brand new concept: “bad buzz”.<\/p>\n

“Holy bee! I thought a buzz was always good!” Well, it was until recently. Now people discover terrible things on the web and they want to share their dreadful experience, real time.<\/p>\n

The biggest bad buzz was Segolene Royal “desirs d’avenir<\/a>” websi… um, thing. People are still talking about it<\/a>.<\/p>\n

The second bad buzz of the year was Proximedia “company of the year” prize. The datanews article<\/a> comments exploded and you could have followed it real time if the search engines had been more mature.<\/p>\n

Talking about maturity, this could be next year’s trendy topic! Bad buzz showed the web comunities can tell the difference between a good and a bad website, or a company with good or bad webdesign practices, which is a major but normal step in web evolution.<\/p>\n

Crisis contributed to the web because advertising is slowly migrating<\/a> from traditional medias to the web, or maybe the web is now considered as a traditional media?<\/p>\n

See you next year!<\/p>\n","protected":false},"excerpt":{"rendered":"

This article was written for a brochure published by Tipik. Thanks to them for letting me have a word in there ! For some it was fun, for some others it was less fun, even not fun at\u00a0all. But for all of them, it was real-time. Real time? You mean augmented-reality? You’ve all seen recently this … →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/capsule.org\/blog\/wp-json\/wp\/v2\/posts\/903"}],"collection":[{"href":"https:\/\/capsule.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/capsule.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/capsule.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/capsule.org\/blog\/wp-json\/wp\/v2\/comments?post=903"}],"version-history":[{"count":10,"href":"https:\/\/capsule.org\/blog\/wp-json\/wp\/v2\/posts\/903\/revisions"}],"predecessor-version":[{"id":1563,"href":"https:\/\/capsule.org\/blog\/wp-json\/wp\/v2\/posts\/903\/revisions\/1563"}],"wp:attachment":[{"href":"https:\/\/capsule.org\/blog\/wp-json\/wp\/v2\/media?parent=903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/capsule.org\/blog\/wp-json\/wp\/v2\/categories?post=903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/capsule.org\/blog\/wp-json\/wp\/v2\/tags?post=903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}